Kirill Yurovskiy: Hashtags in TikTok Universe

Yo, listen up! Hashtags are like the secret sauce of TikTok. They’re not just random words with a pound sign – they’re your ticket to getting noticed in the vast ocean of content. When you’re creating videos about something super specific, like underwater basket weaving or extreme ironing (yeah, that’s a thing), you gotta use hashtags that’ll help your target audience find you. Text by Kirill Yurovskiy.

Think about it: TikTok’s algorithm is always on the hunt for content to show users. By using the right hashtags, you’re basically waving a big ol’ flag saying, “Hey, algorithm! Check me out! I’ve got the goods!” It’s like leaving breadcrumbs for your dream viewers to follow straight to your awesome content.

Know Your Niche Like the Back of Your Hand

Before we get into the nitty-gritty of hashtag optimization, you gotta really understand your niche. I’m talking about knowing it inside and out, upside down, and sideways. What makes your content unique? What kind of lingo do people in your niche use? Who are the big players, and what hashtags are they using?

Let’s say you’re all about creating content on sustainable beekeeping in urban environments. (Random, I know, but stick with me!) You need to know everything from the types of bees that thrive in cities to the latest trends in eco-friendly hive design. This knowledge is gonna be your secret weapon when it comes to picking the perfect hashtags.

The Art of Hashtag Research

Alright, now we’re getting to the good stuff. Hashtag research might sound boring, but trust me, it’s like going on a treasure hunt. Here’s how to strike gold:

1. Scope out the competition: Check out other creators in your niche and see what hashtags they’re using. Don’t just copy them – use them as inspiration.
2. Use TikTok’s search function: Start typing related words and see what autocomplete suggests. These are often popular searches that could make great hashtags.
3. Ride the trend waves: Keep an eye on trending hashtags in your niche. If you can hop on a trend while staying true to your content, you’re golden.
4. Get specific: Don’t just use broad hashtags like #sustainability. Go for something like #urbanbeekeeping or #ecofriendlyhives.
5. Create your own: If you’ve got a catchy phrase or unique spin on your niche, turn it into a hashtag. Who knows? You might start the next big trend!

The Perfect Hashtag Cocktail

Now, let’s talk about mixing up the perfect hashtag cocktail for your posts. You want a balance of different types of hashtags to maximize your reach. Here’s the recipe:

• 1-2 broad hashtags related to your general topic (e.g., #sustainability)
• 2-3 niche-specific hashtags (e.g., #urbanbeekeeping, #cityhoney)
• 1-2 trending hashtags (if relevant to your content)
• 1 branded or personal hashtag (like your username or a catchphrase)
• 1-2 ultra-specific hashtags related to your video content

Shake it all up, and boom! You’ve got yourself a hashtag strategy that’s ready to help your content soar.

Don’t Be Basic: Avoid Hashtag Mistakes

Listen, we’ve all made hashtag mistakes. It’s part of the learning process. But now that you’re here, learning from the best (that’s me, obviously), it’s time to level up and avoid these common pitfalls:

1. Overloading: Don’t stuff your captions with a million hashtags. It looks desperate and can actually hurt your reach. Stick to 5-7 well-chosen tags.
2. Being too broad: #video or #TikTok aren’t gonna cut it. They’re way too general and won’t help you reach your target audience.
3. Ignoring trends: Staying current is key. Don’t use outdated hashtags that nobody’s searching for anymore.
4. Forgetting to switch it up: Don’t use the exact same hashtags for every post. Mix it up based on your specific content.
5. Neglecting research: Jumping on a trending hashtag without understanding its meaning can lead to some seriously awkward situations. Always do your homework!

The Power of Analytics: Learn and Adapt

Yo, here’s where it gets really interesting. TikTok gives you some sweet analytics tools, and if you’re not using them, you’re missing out big time. After you’ve posted a few videos with your optimized hashtags, dive into those analytics like you’re searching for buried treasure.

Look at which hashtags are bringing in the most views, likes, and follows. Are there any surprises? Maybe that super specific hashtag you thought was genius isn’t performing as well as you hoped. Or maybe a broader tag is unexpectedly killing it. Use this info to refine your strategy.

Remember, the TikTok algorithm is always changing, and so are trends in your niche. What works today might not work tomorrow, so stay on your toes and be ready to adapt.

Experiment, Fail, Learn, Repeat

Here’s the thing about mastering hashtags: it’s not a one-and-done deal. You gotta be willing to experiment, fail, learn, and try again. It’s all part of the process, and honestly, it’s what makes this whole TikTok game so exciting.

Try creating a spreadsheet to track your hashtags and their performance. Yeah, I know, spreadsheets sound like something your dad would use, but trust me, it’s a game-changer. You’ll start to see patterns emerge, and before you know it, you’ll be a hashtag wizard.

Beyond Hashtags: Creating Content That Slaps

Okay, I’ve dumped a ton of hashtag knowledge on you, but let’s leave it at that for a second. At the end of the day, content should be fired, like here. The best hashtags in the world won’t save a boring video.

So while you’re optimizing those hashtags, don’t forget to pour your heart and soul into your content. Be authentic, be creative, and most importantly, be you. Your unique perspective is what’s gonna make people stop scrolling and hit that follow button.

Wrapping It Up: You’ve Got This!

Hashtag optimization might seem like a lot to take in, but I promise you’ve got this. It’s all about understanding your niche, doing your research, and not being afraid to try new things. Remember, every TikTok superstar started exactly where you are now.

So go forth and conquer those hashtags! Experiment, learn, and watch your TikTok game grow stronger with every post. Before you know it, you’ll be the one giving advice to the next generation of content creators.

Now get out there and make some TikTok magic happen! Your audience is waiting for you, and with these hashtag skills, they’re about to find you.